ABOUT US

About Us

Discover the story behind AJR Counselling, Coaching & Consulting, where our founder, Adam Rice, envisioned a new approach to psychotherapy services—one that is easily accessible, flexible, and supportive. Adam's vision was to create something beyond the ordinary, offering a unique range of services to meet diverse client needs.


In 2019, when Adam's daughter, Sarah, joined AJR on reception, little did they know it would lead to something extraordinary. With Sarah's background in counseling and her passion for equine therapy, the idea of incorporating horses into therapy sessions emerged. Sarah pursued her Equine Assisted Psychotherapy qualification, giving rise to Better Life Ranch. Now, with Spin, Ash, and Tilly as part of the horsey family, Better Life Ranch provides a transformative space for clients seeking alternative therapeutic experiences. Although Sarah has taken over Better Life Ranch, we maintain a very close relationship so clients of AJR still have access to this amazing therapy.


Expanding beyond traditional therapy methods, Adam established The AJR International Academy of NLP, offering NLP Practitioner and Master Practitioner courses. This addition reflects AJR's commitment to providing innovative and comprehensive approaches to personal development. We deliver workshops for parents and young people and provide other interesting short courses on a range of topics, Dealing with Narcissism being an example.


Over the years, AJR has welcomed skilled professionals like Albert Morrison and Pip Blackley, who excel in specialties such as Dialectical Behaviour Therapy, offering individual and group sessions. Having these two very experienced clinicians at AJR is a privilege.


As our services continue to grow, Adam now extends his availability to Sydney, alongside the Central Coast, ensuring accessibility to our diverse clientele.


AJR will continue to grow and more people will be joining our team.


Explore our team's bios below and learn more about the individuals driving AJR's mission of empowering positive change and holistic well-being.






Mental Health can affect anyone so our services are available to anyone!

AJR Counselling, Coaching & Consulting is dedicated to providing inclusive mental health counseling services to individuals from diverse backgrounds. Led by Adam and his team, we serve clients from various communities, including Aboriginal, CALD (Culturally and Linguistically Diverse), GLBTQIA, and children.


In addition to individual counseling, AJR offers tailored workshops focusing on self-care for managers, employers, and employees across organizations. These workshops aim to enhance morale and foster a more fulfilling work environment.


We are proud of our partnership with Yerin Aboriginal Health Service, facilitating seamless access to our services for First Nations people, both adults and children.

At AJR, we believe that no concern is too insignificant or overwhelming.


Our team is dedicated to reaching individuals who may feel hesitant to seek support from mainstream counseling services due to feelings of embarrassment, guilt, or unworthiness.


Our services encompass a wide range of assistance, ensuring that everyone can find the support they need to thrive.


The services we can provide:

  • Grief
  • Bullying and Harassment
  • Feeling suicidal
  • Gambling
  • Post traumatic stress disorder
  • Sexual assault
  • Terminal illness
  • Depression and Anxiety
  • Schizophrenia
  • Anger
  • Bipolar Affective disorder
  • Borderline Personality Disorder
  • Clinical Supervision
  • Self confidence
  • Guidance and coaching
  • Deep relaxation
  • Lesbian, gay, bisexual, trans-gender and queer people. Young people thinking of coming out. 
  • Victims Of Crime

AJR Counselling, Coaching & Consulting is a confidential, nonjudgmental and supportive service.

Get in Touch: Mental Health Services Available in Potts Point, Elizabeth Bay, Surrey Hills, Central Coast and Beyond


Reach out to AJR Counselling, Coaching & Consulting, serving clients in Potts Point, Elizabeth Bay, Surrey Hills, and other Central and Eastern suburbs, as well as all areas on the Central Coast.


Our mental health clinic welcomes individuals from across Australia, offering both in-person and online consultations for your convenience.

Begin your journey towards healing and growth with an initial consultation tailored to your schedule. Our team of professional, compassionate counselors is dedicated to providing personalized support to help you navigate life's challenges and find meaningful solutions.


Whether you reside locally or elsewhere in Australia, our commitment remains steadfast in delivering attentive mental health care services to those who need it most.


Contact us today to take the first step towards a brighter tomorrow.


Adam J Rice

Principal, Owner Director.

 

Meet Adam Rice, Principal and Owner of AJR Counselling, Coaching, and Consulting. With a diverse background as a Credentialed Mental Health Clinician, Master Neuro Linguistic Programming (NLP) Practitioner, Psychotherapist, and Coach, Adam brings a unique blend of expertise to his practice.


Adam's professional journey began in nursing after a successful career as a chef. He holds a Bachelor of Nursing, a Graduate Certificate in Emergency, and a Masters in Health Science, specializing in Drug & Alcohol. Additionally, Adam serves as a Conjoint Lecturer for the School of Medicine at the University of Newcastle.


Committed to continuous growth, Adam coaches annually alongside leading professionals in Sydney and Singapore. He is certified in Training and Consultancy in NLP, actively teaching and certifying individuals in NLP Practitioner and Master Certification. By staying abreast of the latest research, Adam ensures that his clients receive evidence-based approaches tailored to their specific needs.


Adam specializes in working with children facing a variety of challenges, including autism spectrum disorders, ADHD, anxiety, and post-traumatic stress disorder. He emphasizes the importance of collaboration with parents to facilitate positive change for their children. Additionally, Adam supports adults dealing with a range of mental health issues, utilizing a variety of therapies and techniques to enhance their well-being.


As a coach, Adam empowers both children and adults to achieve their goals and reach their fullest potential. His guiding principle, "if it doesn’t work, find something that does," underscores his commitment to finding effective solutions for his clients.


In addition to his professional endeavors, Adam is a proud member of Rotary and one of the original founders and Director of the Coastal Towns Business Chamber, reflecting his strong connection to the Indigenous, LGBTQIA, and local business communities.


Adam is available for appointments Monday to Friday, 9 am to 5 pm, with availability on one Saturday per month.


Albert Morrison

Credentialed Mental Health Clinician

 
Albert is a distinguished professional in the field of mental health, holding credentials as a Credentialed Mental Health Clinician, Clinical Nurse Specialist, Counsellor, and Psychotherapist.


With an extensive educational background, Albert has pursued advanced studies, including a Master of Nursing Advanced Practice in Mental Health from the University of Newcastle and a Master of Counselling and Applied Psychotherapy from Jansen and Newman Institute Sydney. His clinical approach is rooted in principles of compassion, integrity, empathy, and collaboration.


Bringing 15 years of comprehensive experience, Albert has served in both Public Mental Health Services and Private Practice, spanning across acute inpatient and non-acute community settings.


Albert employs a diverse range of evidence-based modalities in his clinical practice, encompassing Cognitive Behavioral Therapy, Dialectical Behavioral Therapy, Schema Therapy, Existential Psychotherapy, and more. He is also proficient in Process and Psychoeducational Group Therapy, drawing from Psychodynamic, Interpersonal, and Dialectical Behavioral Approaches.


As a Trauma-Informed Therapist, Albert operates within the core principles of Safety, Trust, Choice, Collaboration, and Empowerment. He is additionally accredited as a Victims of Crime Psychotherapist.


Albert's professional interests revolve around Complex Trauma, Anxiety Disorders, Mood Disorders, Panic Disorder, Personality Disorders, Grief and Loss, and Stress Management.


Clients can schedule appointments with Albert at AJR Counselling, Coaching, and Consulting, available Monday to Friday from 8:30 am to 4:30 pm.


For Victims of Crime clients, please call our office and our admin team will be able to assist with the process.


Philippa Blackley (PIP)

Credentialed Mental Health Clinician

 

Pip brings a wealth of experience and expertise to her role at AJR Counselling, Coaching & Consulting. Originally from the UK, Pip began her career as a Registered Nurse for people with disabilities, specializing in mental health care.


Upon immigrating to Australia in 1994, Pip pursued further education, completing a Transition to Mental Health certificate in Sydney in 2000.


Her professional journey led her to James Fletcher Hospital in Newcastle, where she worked in the Psychiatric Intensive Care Unit (PICU) before transitioning to the Centre for Psychotherapy. There, Pip delved into Dialectical Behaviour Therapy (DBT), honing her skills in facilitating groups and providing individual DBT therapy.


Pip's commitment to excellence is evident in her academic achievements, including a Master of Nursing (Advanced Practice) in Mental Health from Newcastle University. She subsequently became a Credentialed Mental Health Nurse, adhering to strict regulations to uphold high standards of practice through regular clinical supervision and ongoing professional development.


For the past 12 years, Pip has been an integral part of the team at Lakeside Clinic at Warners Bay Private Hospital. Initially serving as a Clinical Nurse Specialist in the inpatient unit, she transitioned to a senior group therapist role in the outpatient day program. With over 17 years of experience in DBT, Pip is passionate about its effectiveness and strives to make it accessible to a wider audience, particularly women facing challenges such as shame, low self-esteem, trauma, or addiction.


In addition to her expertise in DBT, Pip is also a Neurolinguistic Programming (NLP) Master Practitioner. She recognizes the complementary nature of these modalities, as they both explore emotions, language, thought patterns, mindfulness, and behavior.


AJR Counselling, Coaching & Consulting is privileged to have Pip as part of our team, bringing her dedication and expertise to our clients.


Pip is available for appointments on Wednesdays from 9 am to 5 pm.


Sarah J Rice

Counsellor & Equine Therapist

 

Sarah brings a wealth of expertise to her role at AJR Counselling, Coaching & Consulting. She completed her Diploma of Counselling in 2014 and is also certified as an NLP Practitioner.


Sarah is a highly skilled equine assisted psychotherapist, having graduated from The Equine Psychotherapy Institute in Victoria. Her dedication to equine therapy has earned her recognition for her work with both adults and children.


Passionate about facilitating healing through equine therapy, Sarah oversees a program at Better Life Ranch, where she works with her three horses—Spinner, Ash, and Tilly. She specializes in designing equine therapy groups tailored for children with special needs, including Autism Spectrum Disorders, ADHD, and Post-traumatic Stress Disorder.


In addition to her expertise in equine therapy, Sarah is a Reiki Master and holds qualifications in criminal justice and criminology report writing.


While Sarah now independently operates Better Life Ranch now, she maintains a close relationship with AJR Counselling, Coaching & Consulting, ensuring seamless collaboration and continued support for clients.


To reach Sarah directly, please contact her at 0452 355 550.


Emma Rice

NLP Coach and Therapist

 

Emma is a multifaceted professional with diverse expertise. In addition to completing her NLP Practitioner course with the Worldwide Institutes of NLP, she brings experience as an aged care nurse, beauty therapist, and massage therapist to her practice.


Emma specializes in working with individuals experiencing low motivation, leveraging her passion for building motivation and empowering clients to achieve their goals.


She is particularly dedicated to supporting individuals on their journey to exercise, lose weight, and enhance their self-esteem.


Through her sessions, Emma delves into exploring and addressing limited beliefs and barriers that hinder progress towards these objectives.



To schedule a session with Emma, appointments are available by appointment only.


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